Many businesses took a financial hit during the COVID-19 pandemic and lost customers to online competitors. This 90-minute webinar on how to recession-proof your business takes a common-sense approach to winning them back through marketing, networking and the strength of your existing customer relationships.
The theme is pause, pivot and plan a new competitive advantage. You'll learn the only two things customers ever buy, three key customer service ideas, a strategy of pre-eminence and how to turn customers into raving fans.
Practical exercises include the "6 degrees of separation" exercise to count who can buy from or refer you, a draft list of new prospects, the nine magic words of networking and the best questions to ask anyone.
WHY SHOULD YOU ATTEND?
More sales come from building on your relationships and being introduced to your customers' networks. Ignoring your database and customer satisfaction costs you business. This session shows how "the journey of 1,000 calls" can grow your connections, reputation, customer base and income.
It suits anyone who wants to rethink their marketing and benefit statements to attract more customers.
AREA COVERED
- Three key customer service ideas and strategies to grow your business
- Establishing a strategy of pre-eminence
- Turning customers into raving fans
- Three questions to ask yourself every day to reach your goals
- Getting referrals and following up on them
- Identifying and expanding your marketing and reputation network
- Building a list of new people to sell to
- How to improve sales in a business
- Your own version of the best questions to ask anyone
- The only two things customers ever buy
- The 6 degrees of separation exercise
- The nine magic words of networking
- Putting the "custom" back into customer service
LEARNING OBJECTIVES
- Position your offering around the only two things customers ever buy
- Create the right question to ask customers and prospects in a recession
- Calculate how many people can buy from or refer you using the 6 degrees of separation exercise
- Draft a list of new prospects
- Practice the nine magic words of networking
- Apply customer service improvement strategies
- Get referrals and follow up on them
WHO WILL BENEFIT?
This is for anyone who would like to rethink how to boost their marketing and benefit statements that will attract and generate more customers.
More sales come from building on your relationships and being introduced to your customers' networks. Ignoring your database and customer satisfaction costs you business. This session shows how "the journey of 1,000 calls" can grow your connections, reputation, customer base and income.
It suits anyone who wants to rethink their marketing and benefit statements to attract more customers.
- Three key customer service ideas and strategies to grow your business
- Establishing a strategy of pre-eminence
- Turning customers into raving fans
- Three questions to ask yourself every day to reach your goals
- Getting referrals and following up on them
- Identifying and expanding your marketing and reputation network
- Building a list of new people to sell to
- How to improve sales in a business
- Your own version of the best questions to ask anyone
- The only two things customers ever buy
- The 6 degrees of separation exercise
- The nine magic words of networking
- Putting the "custom" back into customer service
- Position your offering around the only two things customers ever buy
- Create the right question to ask customers and prospects in a recession
- Calculate how many people can buy from or refer you using the 6 degrees of separation exercise
- Draft a list of new prospects
- Practice the nine magic words of networking
- Apply customer service improvement strategies
- Get referrals and follow up on them
This is for anyone who would like to rethink how to boost their marketing and benefit statements that will attract and generate more customers.
Speaker Profile
Bruce Lee
Bruce Lee has been educating and inspiring audiences with practical and proven information they can immediately implement into their personal and professional lives and for improved business growth or efficiency. A varied business and leadership background provides him with proven experience that clients can relate to. A solid business background from a good cross-section of the industry includes: Charter Bank branch management, with special projects assigned from time to time of mortgage lending departments and seasonal savings bond drives,Manager / Resident Representative for the VISA credit card Division of a legacy Bank, in charge of the entire Province of Alberta
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