Employment branding isn't only for customers. Your employees can be your strongest brand ambassadors, and a clear internal employment brand helps you recruit and hold on to the talent you want.
This 60-minute webinar shows how to develop that brand, align it with your external customer brand, and get HR and marketing working together on a communication plan that lowers recruiting and turnover costs. You'll learn how to target diverse audiences such as millennials, create an employee value proposition, build a brand-driven talent management strategy, and evaluate and measure your brand's health. Best practices come from employee-directed marketing work for leading companies.
A well-defined employment brand gives your hiring a clear strategy and supports engagement, productivity and commitment to your mission. This session helps you craft that brand and apply it across the employee life cycle.
It suits marketing and HR professionals, managers, supervisors, sales leaders and executives.
A well-defined employment brand gives your hiring a clear strategy and supports engagement, productivity and commitment to your mission. This session helps you craft that brand and apply it across the employee life cycle.
It suits marketing and HR professionals, managers, supervisors, sales leaders and executives.
Dr. B. Lynn Ware
Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc (ITS). ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line. ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern. Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create "employer of choice" environments, so that they can …
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